The importance of search engine optimisation is something that get drilled into your head a lot when people talk to you about websites, but how do you actually use seo in your everyday content? No one really talks to you about this.

The following four options allows you to easily insert your keyword, as in the words you wish to focus on for the page for seo purposes. These ways allow you to repetitively include the keyword in a natural way which is what you are aiming for.

  • Keyword in Blog Name
  • Keyword in Blog URL
  • Keyword in the Image Name/Alt Name
  • Keyword in Content

Blog Name

Your blog post should have a name. Something catchy where possible that will allow people to understand what you are talking about. In most cases, the theme for your website will have this title as a H1 defined title. This means that it’s the primary header for the content. Each page should only have one of these, so in this case, it makes sense that it is given to the blog post name.

Blog URL

Several blog platforms will automatically name your URL for you. This is the page link for the blog article you write. WordPress gives you different methods of having a defined URL. Speak to your web designer if you need this changed to words not numbers!

In most cases, this will include the name of the article, so it will automatically include the keyword for you if you’ve named the blog post correctly.

Image Name/Alt Name

When you add images, it’s tempting to not rename the images because it’s quicker to use what it’s already been called, yet this works against you! By renaming the image for the blog article, you can include the keyword in the file name. At the same time as inserting it into the blog article, ensure that you give the images an alternative tag/name. In WordPress this is one of the fill in options you can choose to use, otherwise it’s a simple addition to include yourself.

What this does, is allow you to include your keyword separately to the text, in a way that is great for vision impaired people to understand, while still meeting the organic seo that you want to be using.


This is both the easiest and hardest one to fulfil. It is so tempting to do what is known as keyword stuffing. Basically, where you add the keyword in ways that start to make the article harder to read. It works against you. What you need to ensure is that you use the keyword in the article in ways that makes sense and is natural.

By utilising these four ways of including keywords, your blog articles will help to ensure that you are not only putting new content up, but that it is content that will help you build your authority up in the areas of your niche. It will assist you in being found. Just remember, it can take time for SEO to work, yet it is worth the effort.

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