Congratulations for taking the step to blog. It’s something that can really build audiences for you, both visible and invisible. Yet, did you know that this is just the first step to what you can do with the content within the post itself?
Here’s a handy guide to how to repurpose blog content!
Update it with new information
Older blog posts mean that some information might be out dated and no longer the best method but the rest of the content might still be just as valued. You can do a new post that is the updated version, and utilising the prior information easily as the basis for the article, and refer back to the old one so people can see you are staying up to date.
If you’ve had an extremely popular post, utilise the comments from it to form new content. Make sure to bring it back to the original post to gain leverage. This could become a series of posts based off the original one depending on points raised in comments.
This is a great way to have content for newsletters. Don’t assume that people who have signed up to your opt-in is going back to check out your website regularly, so keep them up to date with a newsletter and repurpose the content from your blog to fill it.
The above three are the easiest ones to do, yet there are so many other ways to utilise and repurpose blog content. Including:
Use as part of a book
That’s right! You can start forming chapters of a book, based on the content you write about in a blog. You may need to go further in depth to ensure that it’s not just the barebones information you’ve provided already, plus to encourage people to buy it, there needs to be new information, yet it’s a great starting point.
Social media content
This idea opens all types of areas you can utilise the content. Infographics, quote graphics and text posts can all be formed from your blog content. You can even do a Facebook Live around it, either before posting the blog to gain insights from your community, giving clarity around what to talk about or after you’ve posted it to add extra information to it and give it a personal touch.
If your blog topic covers a lot of information (for example this blog post) you can use an abbreviated version of it as a cheat sheet. These are great ways to add freebie content on your website without having to necessarily come up with new content. Download your handy cheat sheet for blog repurposing here!
Similar to the cheat sheet option, create opt-ins that people will love easily from the content you know worked. You can make some amazing opt-in content from the post/s.
Webinar gift or lead
Webinars are amazing at allowing you to build your authority, so why not utilise the blog content as either a way to passively promote a webinar or as a gift for those who attend.
Podcast or Vlogs
Both of these methods allow you to turn written content into another media version. For podcasts, you can do a range of blog topics to form a whole show, or just make smaller snippets where you focus on one but expand the points raised. Vlogs are a great method to show you being passionate about the topic in a way that writing sometimes lacks.
As a coach, you want to be able to teach people the best ways that they can put your advice into play which normally means face to face sessions. If you have several blog posts that people relate to, utilise them to form the basis of an eCourse so you can expand the amount of people you are coaching in a way that doesn’t mean you need to be there in person.
As you can see, blog writing is such a useful thing for business owners to do. It forms the basis for so many awesome options for you to provide value to your potential and current clients. Have you got any other favourite methods of repurposing blog content?